Saturday, January 18, 2014

First Flemish TV-show entirely in English

Today I came across a TV-show that really reflects Flemish pride and proficiency in English. The project I'm going to talk about is quite similar to this blog, but it only focuses on Flanders, rather than the whole country.

In September 2012, the Flemish public broadcaster VRT decided to create a TV-show intended for expats in Flanders. Being aware that not that many expats could speak Dutch, they created for the first time in history a TV-show entirely in English (with subtitles in both Dutch and English).

Fans of Flanders is a weekly programme with presenters who all speak an excellent English. The goal is to make people (expats or Belgian people themselves) learn more about Flanders and the most quirky things going on in there. The show focuses on Flanders but also includes Brussels, although the city has a majority of French speakers, because it is often the place expats choose to settle in and probably also because the VRT premises are located in Brussels. The French-speaking community is left out for once.

The programme mainly describes how quirky Flemish people can be, but also tells you about interesting places to visit and provides interviews of expats on what they think of Flanders (in the sequence 'Expat of the week'). All of this is made with a lot of (Flemish!) humour and may also depict the weirdest sides of the region (e.g. the irrationality of the garbage bag system). Also, typical Flemish expressions and words are presented by a journalist.

Actually, Fans of Flanders is primarily a website with 'funny' videos and all the content is first published on the internet before being broadcasted as a full-shaped TV-show. The VRT makes use of social networks, polls and blogs a lot. As a less recent project, the same broadcaster launched a Flemish online magazine all in English called Flandersnews.be.

Hopefully one day the French-speaking community will do the same... or the same will be done to introduce the whole country to the world...

Spread the word!

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